Monday, 15 December 2014

PARFUMS ISABEY - Resurrection of an iconic House



On any given occasion, ask my wife what fragrance she is wearing, and 8 times out of 10, she will tell you "Isabey"... which (if we're to be honest) isn't 100% true. Her signature scent is in fact Isabey's "Gardenia", and has been since the early 00's. Why so vague then? you might ask. Well, her nebulous response is not for fear of divulging a closely guarded secret, but rather because both she and I hope that our non-definite response might compel the inquirer to take some time to investigate the *entire* Isabey line. Parfums Isabey was founded almost a century ago, but it is only in recent years that they have had the spotlight trained to them again. And deservedly so.

In 2009, I wrote this article on the renaissance of one of France's most luxurious perfume houses, Isabey, and the release of their then-new fragrance Fleur Nocturne. Isabey - a brand new company in the early 1920s - decided to exhibit their perfumes at the world famous Exposition des Arts Decoratifs in Paris in 1925 and - up against giants such as Houbigant and Coty - managed a coup... they were awarded a Gold Medal for their perfumes, packaged in enchanting flacons and exquisitely crafted perfume presentations. In the years following, Isabey continued to manufacture exceptional perfume bottles designed by some of Europe's biggest glassmakers: Rene Lalique, Julien Viard, Andre Jollivet and Ludwig Moser, and many still stand today as a yardstick against which many other luxurious perfume presentations are measured. (A single boxed Isabey flacon sold at auction in 2012 with the hammer price achieving a staggering €61,000; setting a world record in sales of antique perfume bottles).
Unfortunately, when war tore through Europe in 1944, Parfums Isabey vanished as so many others did. But this was not the end. In 2001, the Parisian House of Panouge resurrected this iconic brand, and bought it back from the foxed pages of history.

Parfums Panouge (PArfums NOUvelle GEneration) looked to the heritage and traditions of the House when approaching it's reinstitution. With careful consideration given not only to the reconstruction of the parfums, but also the flacons and packaging, Panouge have exhibited a keen understanding and sensitivity to Isabey's past. Perfumer Jean Jacques and artistic director Rania Naim observe these traditions and have created eye-catching and tactile presentations that tip their hat to the creations of yesteryear. To date there have been five Isabey perfumes reprised. They are:

Gardenia (2001 / commercially 2006)
Fleur Nocturne (2009) - originally launched as "Bleu de Chine" in the early 20th century.
L'Ambre de Carthage (2011)
La Route d'Emeraude (2012)
Lys Noir (2014)

In producing these scents, Jean Jacques echoes the sentiments of Robert Bienaimé - his predecessor and Isabey perfumer of almost a century ago. Here are some brief words about those that have not yet been featured on Sorcery of Scent.



GARDENIA

The perfume that was first revisited and reintroduced in an exquisite "pearl" limited edition flacon in 2001, later became a more accessible EDP.

A magnificent overture to femininity, Gardenia acts as a sumptuously velvety mantle composed of blossoming florals... ylang ylang, jasmine rose and iris feature over a glowing heart of gardenia. This scent feels warm and cashmere-like, but also has qualities that are luminous and radiant. Foundation notes of sandalwood and musks allow it to rest on skin for many hours.  Gardenia is an exemplary composition that will enchant and beguile... it is sensual, seductive and infinitely sophisticated.




L'AMBRE DE CARTHAGE

The first masculine launch which has enchanted both men and women alike. 

A scent that surprises with it's unconventional approach, L'Ambre de Carthage feels resolutely more aromatic than most 'ambers' with the inspired introduction of bergamot, osmanthus and jasmine tea. This unfolds over a considered blend of oliban, labdanum, sandalwood, patchouli and musk. Mercifully, L'Ambre de Carthage is totally devoid of the tooth-achingly sweet accord of vanilla which one tends to expect in an amber scent. By veering away from an expected 'cookie-cutter' treatment, the outcome is a classy, sensuous and profound take on a time-honoured theme. 





LA ROUTE D'EMERAUDE

Inspired by the "Emerald Triangle" of Laos, Thailand and Cambodia, the flacon and packaging has been designed with an oriental slant. 

With a brisk opening of citrus and sunny white florals, La Route d'Emeraude instantly evokes the sensation of solar warmth and the chirrup of cicadas ringing in the ears. Orange blossom, jasmine and tuberose blanket the perfume laterally, whilst a delicate pink blush of rose blossoms within. As the scent unfolds, lightly spiced, ambery, musky accords unfold on the skin, bringing with them a carnal, almost organic component. Elegant, opulent and alluring.


LYS NOIR

The most recent feminine release, presented in a beautiful silver satin-lined box harkens back to timeless perfume pillars of the past.

A scent originally launched in 1924, Lys Noir embodies the art deco age in appearance. Ageless and captivating this is a perfume with a hushed, intimate feel, like a sensual whisper in the ear from behind cupped hands. The oft-heady blooms of narcissus, lily and tuberose have been treated with a measured hand, and their heaviness diminished to just a tantalizing breath. The clever use of heliotrope, woods and musks brings complexity and balance. An extraordinary composition leaves Lys Noir dancing between being a voluptuous floral and a lip-smacking oriental. Mysterious and captivating, it is certain to turn heads.




In January 2015, Isabey will add three new novelties to the line; Les Perles d'Isabey. These are parfum extrait editions of Gardenia, Lys Noir and La Route d'Emeraude, presented in a pearl-shaped stoppered flacon and jewel box; exceptional pieces that echo those from Isabey's resplendent past.

For more information on Parfums Isabey, visit the Panouge website: www.panouge.com




Finally, for a walk through Isabey's history, and to marvel at the stunning perfume presentations of almost a century ago, I recommend you search for the book "Isabey Paris, Parfumeur depuis 1924" by Editions Gourcuff Gradenigo (French and English language).

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