Thursday, 23 July 2009

New from Byredo: Blanche

Stockholm-based fragrance house BYREDO have launched some fascinating parfums in recent times whilst working alongside world renowned perfumers such as Olivia Giacobetti (L'Artisan Perfumeur, Frederic Malle, Costes), Jerome Epinette (Jovoy Paris) and Michel Almairac (Chloé, Bond No9, Gucci). It could be said that their approach to perfumery is somehow very Scandinavian: understated, refined and with a distinct focus on craftsmanship and quality. Now, as Byredo celebrate the launch of Blanche, their 8th skin scent, it is my pleasure to write these few words about this compelling release.

Just as the name suggests, Blanche is a tribute to the colour white. Ben Gorham, the founder and creative director of the brand, notes the following: "the fragrance is pure and simple in structure but extreme in character"... and his perception is right on the money. The scent opens with diamond-white aldehydes that suggest a fragrance almost transparent in nature. Tender white roses blossom over a heart of hushed violet, dewy neroli and blushing peony... and whilst one can feel the translucent quality of this perfume, it is a scent which is really quite intricate. I immediately get the sensation of gauzy white linen billowing on a clothes line, still slightly damp from the wash. It is a sensation that I not only register via my sense of smell, but almost through touch... the composition is very tactile; soft and vapourous. 

Comme des Garcons might have taken some liberties when announcing the aroma of "washing drying on the line" in their 1998 head-space perfume offering Odeur 53, and perhaps the single-scent powerhouse Demeter may have taken a very literal approach when creating their perfume titled Laundromat; but Byredo's Blanche appears to have achieved this "fresh linen" approach with finesse and sensitivity. Light musk, blonde woods and fragrant sandalwood furnish the fragrance with a sense of depth, and lend a sense of familiarity and comfort.

To my astonishment, I found that the fact this perfume is somehow diaphanous in nature, does not mean to say that it is in any way fleeting. Whilst sampling, I sprayed both a card and my skin with Blanche and I retained the scent for an entire day... the card was still perfumed after two. Quite possibly Byredo's best offering yet.


Seymour Jones said...

Byredo has recently agreed a deal to be the official supplier of hotel toiletries to the new Hotel Skeppsholmen in Stockholm. You can check out the hotel (opening 26th October 2009) at

Dimitri said...

Hej Seymour, best of luck with the opening, and thanks for the heads up! :)

janedaly said...

Thanks for the review.

Oh boy. You had me at "gauzy white linen". Sounds totally gorg. WANT

Jemimagold said...

If you have smelled IUNX Blanche (which I adore!), do you detect any similarities between that and Byredo Blanche?

Seymour Jones said...

Hey Dimitri...another heads up for you:

We had the pleasure of being at the opening of the Byredo boutique on Mäster Samuelsgatan 6, Stockholm at the end of October and we had the privilege to be able to meet Ben Gorham (the brain behind Byredo) and hear how memories inspired his creations.

We are offering one lucky person the chance to have their future memory created by winning a stay at the Hotel Skeppsholmen in Stockholm. Byredo very generously offered to provide the lucky person with a consultancy session in their boutique, as well as a fragrance and candles for them and a friend.

Tell us what your ideal trip to Stockholm would consist of over at our site and maybe your future memory will be created.