With all things Art Deco proving terribly de rigeur right now, September 2011 marks the introduction of a new fragrance to the Penhaligon's perfume portfolio: "Juniper Sling" - a scent inspired by the widely revered spirit London Dry Gin, and one that pays hommage to the Art Deco age.
Responsible for such iconic perfumes as Thierry Mugler's Angel and Christian Dior's Dune, Olivier Cresp is the nose behind this creation. When approaching Juniper Sling, Cresp has drawn upon his vast history and knowledge to create a scent which not only tips its hat to a celebrated cocktail, but also embodies an entire era - the colourful roaring 20's.
Juniper Sling is a startlingly smooth blend which opens with a bit of 'razzle-dazzle'... a shot of crisp gin, sappy juniper and a scattering of black pepper fire up the senses, whilst soft leather, cinnamon and dusty iris give the scent a tranquil, narcotising quality. There is no doubt that this perfume smells like an exceptionally good cocktail... it is somehow diaphanous, yet complex. I find its biting orange brandy note and huff of angelica make it delectably fragrant, whilst a hint of black cherry and brown sugar in the base lend themselves to a lip-smacking drydown. Despite these food-like accords, Juniper Sling veers away from the gourmand and maintains its vibe more as a delicately-refined tipple. Vetiver and ambergris (Ambrox) in the base also lend a sense of clean, green transparency.
Decidedly unisex in style, this is a cocktail I'd like to swallow whole and then come back for more. If applied liberally on the skin (as it tends to be a little fleeting), Juniper Sling will have you love-drunk before the night is over.
Below, the playful marketing video in support of the launch.
Three lucky Sorcery of Scent readers will win each a carded sample of Juniper Sling (pictured below). To enter the draw, simply leave a message in the comments field below, explaining why you'd like to try Juniper Sling. Please ensure you include an email address in your answer or on your linked profile so that you can be contacted if you're a winner. Winners names will be drawn at random and posted on the website next week.