Monday, 15 August 2011

En Vacances



The 1920's and 1930's saw a marked shift in the global psyche. In a time of renewed social consciousness and artistic expression after the horrors of World War I, travel became popular once again as people took to the seas and the skies. The vessels which had just a few years earlier become the tools of untold destruction - were now being used for pleasurable excursions.

This movement is reflected in the Art Deco era of perfume advertising where well-known houses encouraged their audience to travel to new horizons... be it physically or through fragrance. Some of these images are amongst my favourites from this age.

Sorcery of Scent is on a short hiatus for vacation, and will return with more news, reviews and thought-provoking commentary soon.

Bonnes vacances!


4 comments:

Larimar said...

ENJOY!!!

Dimitri said...

Thanks Larimar, and I'll be seeing YOU soon! :)

David Toms said...

Enjoy a fragrant summer vacation! I particulary love the Vol de Nuit ad!

Dimitri said...

Thank you David... so do I! It truly captures the spirit of the era. :) All the best.