Prestige perfume purveyors Penhaligon's have a lot to answer to as last week they unleashed the "Olfactory Owl" - a man/morepork hybrid - on unsuspecting Londoners.
Mr. Owl is the feathered face of Penhaligon's, introduced to coincide with Christmas and who is creating a flutter all over the city as he hands out samples and vouchers, and - we suspect - frightens the bejesus out of little children. He may look very dapper in his Victorian finery, but there is no doubt in my mind that that bird-head of his is responsible for the mass terrorism of kids and adults alike. I don't know what the creatives over at Penhaligon's were thinking when they conjured this biological anomaly... perhaps they've been sniffing at the 'fumes marked with the jolly-roger logo?
Penhaligon's are trying to remain resolutely upbeat about their terrifying new member of the team, but have noted on their facebook page that reactions to the birdman have been mixed.
So what is your opinion? Friend, or freakshow?
I don't think I have to tell you which side of the fence I'm sitting on...